Last updated 1 year ago
Is your company on the verge of trying something new to grow your customer base? How about something new as in pay per click advertising? Pay per click advertising, or search engine advertising, is essentially buying text ads online to display to consumers searching for your products and services. pay per click advertising is a top online advertising method to attract local consumers who have the intent to buy what you sell. What better way to get in front of a potential customer after they’ve typed in something so intent driven like “air conditioning repair bethesda md”? There is no other more direct method than pay per click advertising.
Despite the great perks of pay per click advertising, numerous businesses have a hard time understanding the science behind pay per click advertising. Lucky for you, Wordstream has created a colorful and simple infographic to show you how pay per click advertising works. Take a look!
Does pay per click advertising make more sense now? How has this infographic changed your perspective on pay per click advertising?
About Lindsay Ferris Martin: Lindsay is an Internet Marketing Consultant with ReachLocal Minneapolis. Her mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. She manages & works with marketing budgets of local businesses & agencies. Give her a call at (952) 239-6858 to schedule a Free Consultation (http://lindsaymartin.ca.st/offers).
Last updated 1 year ago
Pinterest is social media’s rising star — and now has the traffic stats to prove it.
The darling network of brides-to-be, fashionistas and budding bakers now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study.
Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.
Facebook reigns king of referrals, accounting for more than one-quarter (26.4%) of traffic, 4.3% of which comes from Facebook Mobile. After Pinterest, Facebook is experiencing the most referral growth, gaining almost one percentage point in December.
YouTube also saw more referral traffic in January than December, rising from 0.98% to 1.05%. Shareaholic suggests the Sh*t Girls Say meme may explain this increase in referrals.
Despite the increased integration of Google+ into Google products, the social network lost some referral traffic in January, falling from 0.24% of referrals to 0.22%. Google — encompassing search, news, images and Gmail — also saw its referral traffic decline from 3.69% to 3.62% in the past month.
Given Pinterest’s monster growth, who do you think can benefit most from the social network, brands, news sources or someone else? Let us know who you think will win big with the rise of Pinterest.
About Lindsay Ferris Martin: Lindsay is an Internet Marketing Consultant with extensive sales experience. Her mission is to help you increase your revenues and create opportunities for you to engage with your specific demographic & audience with your specific brand and message through proven, online marketing strategies. Her experience is in managing & working with marketing budgets of local businesses & agencies. If you’d like her to join your team, Give her a call at (952) 239-6858 to schedule an interview.
http://mashable.com/2012/02/01/pinterest-traffic-study/#417195-Likes
Last updated 1 year ago
Facebook pages have become the first and longest destination for many internet users and a “second home page” for businesses. Small businesses are moving away from the traditional websites and putting more of an emphasis on their facebook pages. With Facebooks growing list of offerings, small businesses are seeing the benefits of these new opportunities and are trying to get more traffic through the method of search engine optimization (SEO).
Facebook SEO is crucial and determining the Facebook algorithm can be quite difficult with many important factors. Here are some suggestions and tips to help dominate Facebook search.
- Choose Your Business’s Real Name As Your Page – this approach will help your viral growth within Facebook and will effectively reach more Facebook fans. Facebook uses your Page name in the title of the Page, and since Google indexes pages its important to not change it. Be consistent when labeling your page, URL, and tabs and commit to it.
- Use The “About” Box To Add Custom Content – Facebook limits where Page owners can place large text and the “About” box represents a place to add keyword dense near the top of the page for custom text.
- Think Of Creative Ways To Generate “likes” – Facebook requires users to “like” a page in order to participate. Inspire participation and discussion on your page to attract “likes”
- Get Links To Your Facebook Page – Links are like recommendations. If Google sees that your tabs and pages are being linked by numerous sources, then your page and tabs must be important. A link to a custom tab on your business page will be weighted more heavily if it’s from a popular, recognized source.
- Videos Are The Easiest Form Of Media To Optimize – make sure to give good titles to sites like YouTube and Vimeo to optimize because the titles are heavily weighted.
- Share Interesting Content On Your Facebook Page – it goes without saying that you should always use all descriptive fields on each type of content shared. When posting photos and events use keyword-dense descriptions. Take the extra minute to include text and keywords in the event description fields that you to rank for. Add a discussion forum to your Page.
- Answer Facebook questions – keywords in both Questions and Answers provide ranking value. Provide valuable information on relevant topics and get “voted up” for a ranking boost.
It's important for small business owners' to take part in growth of their Facebook page. The proper steps to giving these pages as much SEO power as you can will create a page that both the users and the search engines will love.
What other parts of Facebook pages have you tried optimizing for SEO, what results have you seen?
About Lindsay Ferris Martin: Lindsay is an Internet Marketing Consultant with ReachLocal Minneapolis. Her mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. She manages & works with marketing budgets of local businesses & agencies. Give her a call at (952) 239-6858 to schedule a Free Consultation (http://lindsaymartin.ca.st/offers).
Last updated 1 year ago
“Twitter is not a media company,” Twitter CEO Dick Costolo declared on stage at AllThingsD‘s media conference in Laguna Nigel, CA, Monday evening. The statement was surprising given Twitter’s well-publicized role as a platform for breaking news, entertainment and other communications.
“You [even] sell advertising,” AllThingsD‘s Peter Kafka pointed out.
“We’re in the media business, but we’re not necessarily a media company,” Costolo elaborated. “We don’t create our own content; we’re a distributor of content and traffic. We’re one of the largest drivers of traffic to other media properties, [namely] to other online web properties, even to films.”
Costolo pointed to a Super8 campaign Paramount Pictures ran on Twitter last June. The studio promoted the hashtag #Super8Secret, through which it offered advanced screening tickets to the film. The film performed “50% better” during opening weekend than Paramount expected, Costolo said.
Kafka and Costolo went on to discuss the origins of Twitter’s advertising business. “When you came [to Twitter] in 2009, Twitter’s business model wasn’t clear,” Kafka recalled. “Now it’s solidly an ad business. Did you push the company in that direction?” he asked.
“I was certainly involved in it,” said Costolo. “The honest answer is that i was a key participant in it, certainly advocated for it. By no means was it my idea to create and launch the products we have now.”
Kafka asked Costolo if the company explored any other business models at the time, but Costolo evaded the question. “The notion that there were other ideas we considered and that I disposed of makes it sound too palace intrigue-y,” he complained. “It makes it sound a little too Hamlet. The reality of life is that it’s a lot more Tom Stoppard than Shakespeare,” he said.
Costolo likewise skirted questions about whether Twitter would have its first profitable year in 2012 — “We don’t discuss financials,” he said — but did stress the health of Twitter’s advertising business. In particular, he noted that engagement in several recent Promoted campaigns was above 50%, and that the cost per customer acquisition rate — by which we assume he means the cost per follower acquisition rate — is “fantastic.”
At the moment, Twitter is less interested in developing new products or revenue streams than growing the ones it’s already developed, Costolo suggested. “It’s all about scaling that now, launching these products globally,” he said.
About Lindsay Ferris Martin: Lindsay is an Internet Marketing Consultant with ReachLocal Minneapolis. Her mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. She manages & works with marketing budgets of local businesses & agencies. Give her a call at (952) 239-6858 to schedule a Free Consultation (http://lindsaymartin.ca.st/offers).
http://mashable.com/2012/01/31/twitter-is-not-a-media-company-ceo-says/
Last updated 1 year ago
Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to wrap them all up thanks to Online Schools. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011.
48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US.
Over 700 Billion minutes a month are spent on Facebook, 20 million applications are installed per day and over 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites. Over 200 million people access Facebook via their mobile phone. 48% of young people said they now get their news through Facebook. Meanwhile, in just 20 minutes on Facebook over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages are sent.
For more information on Facebook Statistics you can view another infographic here.
About Lindsay Ferris Martin: Lindsay is an Internet Marketing Consultant with ReachLocal Minneapolis. Her mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. She manages & works with marketing budgets of local businesses & agencies. Give her a call at (952) 239-6858 to schedule a Free Consultation (http://lindsaymartin.ca.st/offers).
http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
